Global payments technology company Visa is collaborating with East African Tourism Platform (EATP) to boost tourists’ arrival in the East African region.
The year-long collaboration will focus on various initiatives across the region such as the sharing of best practices in the tourism and payments industries, promoting access to the electronic payments chain, and implementing stakeholder networking forums in Kenya, Uganda and Tanzania.
It will also see the two organizations work closely to promote card spend in the region and provide insights into payment behaviour of visiting cardholders.
‘‘We continue to affirm our commitment to supporting the tourism sector as a key driver of economic development and wealth creation,” said Visa Head of Cross-Border Marketing for Sub-Saharan Africa Jodie Schorn
“.We believe this collaboration will streamline revenue collection and encourage more tourist spend in the region.’’
Through this collaboration, Visa will help boost electronic transactions in the tourism industry by providing strategic input on setting up secure online payments platforms, offering advice about planning and paying for travel with payment cards, and educating trade partners and consumers on the benefits of card payments.